Below is a list of articles and blog posts published by Loyalsticity – enjoy.

The rise of the GLOCAL fan – clubs to increasingly share supporters!
Traditionally, Liverpool fans were Liverpool fans only. The majority of Liverpool fans lived within driving distance of Anfield Road. Liverpool fans would follow the club, spend their “sports budget” with the club and not care about other clubs – not to mention other sports. Read full article

Top Clubs Can’t Afford to get Social Media Wrong
Social media can play an important part of any club’s interaction with fans. To the world’s biggest clubs, however, social media is not only another communication and engagement channel but a crucial component to the club’s future success. Read full article

The 12th Reason why Sports Clubs Should Take the Lead in Social Media and Social CRM

A 12th reason (Availability of Content) is presented to illustrate how sports clubs can take the lead the world of social media – and potentially social CRM.  The article made the Editor’s Pick list on customerthink.com and was republished on football-marketing.com.  Read full article

11 reasons why sports clubs should take the lead in Social CRM
Will Sports Clubs Take the Lead in Social Media is an article focusing on the the 11 “accelerators” that could mean that sports clubs could become leaders in the world of social media – and potentially social CRM. Read full article

Loyalsticity: A Guiding Principle to Successful CRM for Sports Clubs
The Loyalsticity article itself focuses on the core element of fanship; attendance and fan loyalty. It was recently published on MyCustomer.com but you can also download the article directly HERE and read all about how fan centric strategies coupled with modern technology can have sports clubs to move away from this vulnerable situation where commercial success is tightly linked to performance on the field. Read full article

The Key to Successful Fan Relationships: “Balance The Field”
Sports clubs can harvest significant benefits from pursuing fan centric strategies – and can often reap even higher results. Read full article

CRM in Sports: It’s a Different Ball Game
Businesses in every industry have attempted to become customer centric - developing strategies, products and plans to meet the needs of the customer. To adopt this same “outside in” in the sports industry successfully requires that several industry specific elements are taken into account. This article presents and discusses these elements – unique to the sports industry. Read full article