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Comment on FC Barcelona breaks 10 million mark! by Nela

Nela — Sun, 12 Feb 2012 12:37:21 +0000

NEW Sports broadcasts on the internet as free TV. Tennis, hockey, football, each game http://www.info222.cz it’s good quality_

Comment on Sochi 2014 – Setting new standards for event and fan engagement via social media by Tatu Virtanen

Tatu Virtanen — Mon, 30 Jan 2012 17:14:37 +0000

Great points! Sochi is about to be the most global Olympics ever!

Comment on CRM in Sports: It’s a Different Ball Game by on line football

on line football — Wed, 05 Oct 2011 07:34:30 +0000

on line football…

[...]CRM in Sports: It’s a Different Ball Game «[...]…

Comment on Leading “Social Media Fanbase Penetration” is not who you might think…. by Leading in “Social Media Fanbase Penetration” is (still) not who you might think… «

Sat, 07 May 2011 12:42:12 +0000

[...] Fanbase Penetration” is (still) not who you might think… In the fall of 2010 a blog post here at Loyalsticity introduced the concept “Social Media Fanbase Penetration” (SMFP) in [...]

Comment on Successful clubs take social media beyond social media! by Luc Francis

Luc Francis — Tue, 22 Mar 2011 08:51:31 +0000

EXCELLENT POST!
Why are clubs using social media’s? That’s the real question. You could actually divide them in 2 categories: The ones that consider social media’s as just another mass media, and the other.
The first one still think in audience terms, they speak about number of tweets, re-tweets, followers, I Like’s, Fans on pages, etc… Engagement remains low and they learn NOTHING! The other realize that Social media’s are increasing the engagement of their fans and as such cannot be measured in terms of numbers but more in terms of quality of the relations. Exactly like you! Do you prefer to have a lot of “friends” you merely know, or do you prefer to have a few friends but who consider you like a brother or a sister? I guess hard times tells the difference !