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		<title>Runners: A Great Opportunity For Sports Clubs</title>
		<link>http://loyalsticity.com/2012/04/17/runners-golden-opportunity-for-sports-clubs/</link>
		<comments>http://loyalsticity.com/2012/04/17/runners-golden-opportunity-for-sports-clubs/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 15:55:51 +0000</pubDate>
		<dc:creator>loyalsticity</dc:creator>
		
		<guid isPermaLink="false">http://loyalsticity.com/?p=678</guid>
		<description><![CDATA[We all know them, the runners that run 10k races or (half) marathons showing their love for their favorite sports club by running in the team jersey. Although these runners can be spotted now and then, running in the playing shirt from your favorite club is not &#8211; and will never become &#8211; a trend, first and foremost [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=loyalsticity.com&#038;blog=12281502&#038;post=678&#038;subd=loyalsticity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Football &#8211; a (not yet so) Global Game</title>
		<link>http://loyalsticity.com/2012/04/04/football-a-not-yet-so-global-game-2/</link>
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		<pubDate>Wed, 04 Apr 2012 06:33:05 +0000</pubDate>
		<dc:creator>loyalsticity</dc:creator>
		
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		<description><![CDATA[With the recent announcement of  Real Madrid Resort Island, another milestone has been set in terms of reaching out to fans well beyond the physical location of the club. For Real Madrid the focus is no longer Madrid (or even Spain) but the international markets where millions of (potential) fans will ensure the future growth [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=loyalsticity.com&#038;blog=12281502&#038;post=665&#038;subd=loyalsticity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Real Madrid &#8211; Extending the Boundaries of a Club</title>
		<link>http://loyalsticity.com/2012/03/28/real-madrid-extending-the-boundaries-of-a-club/</link>
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		<pubDate>Wed, 28 Mar 2012 18:50:53 +0000</pubDate>
		<dc:creator>loyalsticity</dc:creator>
		
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		<description><![CDATA[One of the biggest sport news stories of last week was the announcement by Real Madrid to open its Real Madrid Resort Island in Dubai - a one billion US dollars project. It will be the first theme park on an artificial island to combine tourism and sports, and it will be the first recreational tourism [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=loyalsticity.com&#038;blog=12281502&#038;post=587&#038;subd=loyalsticity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Sports Marketing Trends 2012 &#8211; revisited</title>
		<link>http://loyalsticity.com/2012/03/17/sports-marketing-trends-2012-revisited/</link>
		<comments>http://loyalsticity.com/2012/03/17/sports-marketing-trends-2012-revisited/#comments</comments>
		<pubDate>Sat, 17 Mar 2012 15:15:29 +0000</pubDate>
		<dc:creator>loyalsticity</dc:creator>
		
		<guid isPermaLink="false">http://loyalsticity.com/?p=560</guid>
		<description><![CDATA[Lots of articles, blog posts, comments and tweets are published daily covering the topic of sports marketing. Overflow of information, being able to filter the good from the bad or even just remembering what one has read, heard or seen, seem to be an ongoing challenge. At the beginning of each year there is a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=loyalsticity.com&#038;blog=12281502&#038;post=560&#038;subd=loyalsticity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Leading &#8220;Social Media Fanbase Penetration&#8221; is (still) not who you might think&#8230;</title>
		<link>http://loyalsticity.com/2011/05/07/leading-in-social-media-fanbase-penetration-is-still-not-who-you-might-think/</link>
		<comments>http://loyalsticity.com/2011/05/07/leading-in-social-media-fanbase-penetration-is-still-not-who-you-might-think/#comments</comments>
		<pubDate>Sat, 07 May 2011 12:41:44 +0000</pubDate>
		<dc:creator>loyalsticity</dc:creator>
		
		<guid isPermaLink="false">http://loyalsticity.com/?p=509</guid>
		<description><![CDATA[In the fall of 2010 a blog post here at Loyalsticity introduced the concept &#8220;Social Media Fanbase Penetration&#8221; (SMFP) in an attempt to move the focus away from volumes (e.g. number of Facebook friends) and look into what proportion of a club&#8217;s actual fanbase a club connects with via social media. SMFP was introduced as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=loyalsticity.com&#038;blog=12281502&#038;post=509&#038;subd=loyalsticity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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