Why Loyalsticity? What does it mean? These questions have been asked numerous times and without going into a long theoretical discussion, here some details:
Loyalsticity is not only the name of this blog but is a term used to describe one of the essential and unique measures to the sports industry. The concept of Loyalsticity describes the correlation between attendance at games and the performance of a team or an athlete. The term is derived from elasticity, a central concept in economics that explains the relationship between the price and demand for a product. Loyalsticity is specific to the sports industry where customers care deeply about performance and results. The interesting thing is that changes in performance and results have very different effects on fan behaviour – all due to the fact that the level of Loyalsticity varies between clubs, teams and even sports. Loyalsticity is thus a concept which is fundamental to any sports club as it will impact their strategies and activities within marketing, sales and service.
Loyalsticity seeks to combine elements from various “fields of study” – believing that combining and connecting these can lead to further understanding of how to develop successful fan relationships.
Should you wish to read more about the Loyalsticity concept, please read the following article:
